MAGDA SOWIERSZENKO
MAGDA SOWIERSZENKO
MAGDA SOWIERSZENKO
I help businesses grow through brand-led marketing.
My work combines brand strategy, growth marketing, and customer insights to solve business challenges. From repositioning companies and launching products to improving customer journeys and building scalable marketing systems, I help turn strategy into measurable growth.
I help businesses grow through thoughtful marketing, clear strategy, and hands-on execution.
My work sits at the intersection of brand strategy and growth marketing. Whether I'm leading a rebrand, launching a product, optimizing the customer journey, or facilitating strategic workshops, I enjoy turning business challenges into measurable results.
Projects
(1)
Case studies that walk through my approach and impact.
Projects
(1)
Case studies that walk through my approach and impact.
REBRANDING
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E-commerce / Packaging marketplace
Packhelp rebranding
Packhelp rebranding
THOUGHT LEADERSHIP
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Software Development
Martech Trendbook 2025
Martech Trendbook 2025
BRAND STRATEGY
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Fintech / Tech rental
Strategic brand uplift for PlentiPartners
Strategic brand uplift for PlentiPartners
GTM
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E-commerce / Packaging marketplace
International Go-to-Market Strategy for Packhelp
International Go-to-Market Strategy for Packhelp
These are just a few highlights. Browse my portfolio to see more.
These are just a few highlights. Browse my portfolio to see more.
Establishing BrandClub
Together with my colleague Zuza, we founded BrandClub, a platform designed to help young brands reach their potential by offering the resources and support necessary for success.
See the project
Establishing BrandClub
Together with my colleague Zuza, we founded BrandClub, a platform designed to help young brands reach their potential by offering the resources and support necessary for success.
See the project
Establishing BrandClub
Together with my colleague Zuza, we founded BrandClub, a platform designed to help young brands reach their potential by offering the resources and support necessary for success.
See the project
AREAS OF EXPERTISE
(2)
I work across marketing, brand and creative.
AREAS OF EXPERTISE
(2)
I work across marketing, brand and creative.
AREAS OF EXPERTISE
(2)
I work across marketing, brand and creative.
01
BRAND STRATEGY
Positioning
Customer Research
Messaging
I help businesses define who they are, what they stand for, and how they should communicate. Every strategy starts with clarity before moving into execution.
02
CUSTOMER INSIGHTS
Customer Research
Segmentation
Workshop Facilitation
Great marketing starts with understanding people. I use research, workshops, and behavioural insights to uncover opportunities that shape both marketing and product decisions.
03
GROWTH MARKETING
Go-to-Market
CRM & Lifecycle
Performance Marketing
I design marketing systems that attract, convert, and retain customers - from international launches to lifecycle campaigns and conversion optimization.
04
CREATIVE DIRECTION
Design
UX & Information Architecture
Art Direction
I translate strategy into experiences people actually engage with. Whether it's a website, campaign, or brand system, I focus on work that's both clear and commercially effective.
05
MARKETING LEADERSHIP
Team Leadership
Cross-functional Collaboration
Project Management
I enjoy bringing people around a shared vision. From coordinating international launches to building creative teams and leading workshops, my role is often connecting strategy with execution.
01
BRAND STRATEGY
Positioning
Customer Research
Messaging
I help businesses define who they are, what they stand for, and how they should communicate. Every strategy starts with clarity before moving into execution.
02
CUSTOMER INSIGHTS
Customer Research
Segmentation
Workshop Facilitation
Great marketing starts with understanding people. I use research, workshops, and behavioural insights to uncover opportunities that shape both marketing and product decisions.
03
GROWTH MARKETING
Go-to-Market
CRM & Lifecycle
Performance Marketing
I design marketing systems that attract, convert, and retain customers - from international launches to lifecycle campaigns and conversion optimization.
04
CREATIVE DIRECTION
Design
UX & Information Architecture
Art Direction
I translate strategy into experiences people actually engage with. Whether it's a website, campaign, or brand system, I focus on work that's both clear and commercially effective.
05
MARKETING LEADERSHIP
Team Leadership
Cross-functional Collaboration
Project Management
I enjoy bringing people around a shared vision. From coordinating international launches to building creative teams and leading workshops, my role is often connecting strategy with execution.
Feedback
(3)
Feedback
(3)
"Magda has a unique ability to ask the right questions and simultaneously find actionable solutions. With experience working with brands at both the strategic and day-to-day management levels, she has developed a deep, inside-out understanding of marketing operations. She’s the ideal partner for tackling complex strategic challenges."
Zuza Szczepecka
Brand Director, Displate
"Magda is the smartest person I’ve ever worked with, extremely dedicated to her work, and super well organized! When she will be gone, you will be thinking how big of an impact she made on your work and life! Magda, thank you ❤️"
Iwo Szapar
CEO, Remote-how
"I was extremely lucky to work with Magda and have her as my manager. Her knowledge of the marketing industry, her sense of aesthetics, her design skills and the way that she was managing our marketing team were truly impressive and inspiring."
Karolina Bednarczyk
Brand & Content Manager, Packhelp
"Magda stands out as one of the most effective managers I've had the privilege to work with. She has an incredible ability to clarify priorities, meet deadlines, and maintain a positive atmosphere in any project. Her dedication to nurturing talent and encouraging growth is inspiring."
Aleksandra Owczarek
CMO, Binderless
"Magda has a unique ability to ask the right questions and simultaneously find actionable solutions. With experience working with brands at both the strategic and day-to-day management levels, she has developed a deep, inside-out understanding of marketing operations. She’s the ideal partner for tackling complex strategic challenges."
Zuza Szczepecka
Brand Director, Displate
"Magda has a unique ability to ask the right questions and simultaneously find actionable solutions. With experience working with brands at both the strategic and day-to-day management levels, she has developed a deep, inside-out understanding of marketing operations. She’s the ideal partner for tackling complex strategic challenges."
Zuza Szczepecka
Brand Director, Displate
"Magda is the smartest person I’ve ever worked with, extremely dedicated to her work, and super well organized! When she will be gone, you will be thinking how big of an impact she made on your work and life! Magda, thank you ❤️"
Iwo Szapar
CEO, Remote-how
"I was extremely lucky to work with Magda and have her as my manager. Her knowledge of the marketing industry, her sense of aesthetics, her design skills and the way that she was managing our marketing team were truly impressive and inspiring."
Karolina Bednarczyk
Brand & Content Manager, Packhelp
"Magda stands out as one of the most effective managers I've had the privilege to work with. She has an incredible ability to clarify priorities, meet deadlines, and maintain a positive atmosphere in any project. Her dedication to nurturing talent and encouraging growth is inspiring."
Aleksandra Owczarek
CMO, Binderless
"Magda has a unique ability to ask the right questions and simultaneously find actionable solutions. With experience working with brands at both the strategic and day-to-day management levels, she has developed a deep, inside-out understanding of marketing operations. She’s the ideal partner for tackling complex strategic challenges."
Zuza Szczepecka
Brand Director, Displate
"Magda has a unique ability to ask the right questions and simultaneously find actionable solutions. With experience working with brands at both the strategic and day-to-day management levels, she has developed a deep, inside-out understanding of marketing operations. She’s the ideal partner for tackling complex strategic challenges."
Zuza Szczepecka
Brand Director, Displate
"Magda is the smartest person I’ve ever worked with, extremely dedicated to her work, and super well organized! When she will be gone, you will be thinking how big of an impact she made on your work and life! Magda, thank you ❤️"
Iwo Szapar
CEO, Remote-how
"I was extremely lucky to work with Magda and have her as my manager. Her knowledge of the marketing industry, her sense of aesthetics, her design skills and the way that she was managing our marketing team were truly impressive and inspiring."
Karolina Bednarczyk
Brand & Content Manager, Packhelp
"Magda stands out as one of the most effective managers I've had the privilege to work with. She has an incredible ability to clarify priorities, meet deadlines, and maintain a positive atmosphere in any project. Her dedication to nurturing talent and encouraging growth is inspiring."
Aleksandra Owczarek
CMO, Binderless
"Magda has a unique ability to ask the right questions and simultaneously find actionable solutions. With experience working with brands at both the strategic and day-to-day management levels, she has developed a deep, inside-out understanding of marketing operations. She’s the ideal partner for tackling complex strategic challenges."
Zuza Szczepecka
Brand Director, Displate