Making brand strategy practical through founder workshops, consulting, and real-world examples.
INDUSTRY
Brand Strategy / Education
AREAS
Brand Strategy / Workshops / Consulting
The challenge
Most branding education is built around global success stories like Apple or Nike. Inspiring… but difficult to apply when you're running a small business.
We created BrandClub to make brand strategy practical, using proven frameworks and real examples from Polish brands that founders could relate to and learn from.
The strategy
We developed a collaborative, step-by-step methodology that guides founders through every stage of building a brand - from business strategy and positioning to messaging, visual identity, and implementation.
Every workshop combined proven branding frameworks with examples from contemporary Polish brands, helping participants connect strategy with real business decisions instead of abstract theory.
Alongside live workshops, we expanded BrandClub into an educational Instagram platform where we shared branding insights, highlighted inspiring Polish brands, and continued supporting founders through one-to-one consulting.
My role
As co-founder, I co-created BrandClub's methodology and led the strategic side of the initiative.
My work included designing workshop content, facilitating strategy sessions, consulting founders, creating educational content, and developing practical branding frameworks that translated complex marketing concepts into actionable tools.
What I delivered
BrandClub combined education and consulting to help founders build brands with confidence.
A structured brand-building methodology covering strategy, messaging, visual identity, and implementation.
Interactive workshops attended by 16 founders, helping them define the foundations of their businesses.
An educational Instagram platform showcasing branding insights and outstanding Polish brands.
Strategic consulting projects for companies including Post Perfect Beauty, DrNatural / Supplife, and Carbon Software House.
Impact
BrandClub became a space where founders could approach branding with greater clarity and confidence.
The methodology evolved beyond workshops into consulting projects across multiple industries, proving that the same strategic principles could support businesses at different stages of growth. More importantly, building BrandClub reinforced something I continue to see in my work today: businesses rarely struggle because they lack creativity, they struggle because they lack strategic clarity.
